Monday, March 12, 2012

Do businesses care about their customers?


The problem faced by a consumer in his dealings with an broadband ssrvice provider seems to be symptomatic of the ways businesses handle their customers. It is only after repeated queries amd insistence would the company relent and give an off -handed concession that the consumer has his rights too in the situation. The fine print in any contract is always used to justify not paying the consumer his dues when there are differences of opinions regarding a faulty service. There will be lots of correspondence and queries to secure the disputed amount from the company.

Sometimes the case needs to be highlighted in the media before the consumer can see any results. My guess is some businesses follow the maxim, that once the consumer has bought the goods or service from them, their responsibilty to the consumer ends. So any request for the money to be paid back to the consumers who made the businesses what they are in the first place, is met with a lackadaisical attitude. At a glance, delays are part of the procedures when dealing with consumers' request. What is important to some would be that initial signature from the consumer but the after sales service would be handled later and put as low priority. Don't they realise that keeping the customers is a long haul process?  

Image from ipdraughts

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